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The legend began when Ortega established a dress making factory in 1963 under the name of Inditex. The success of his foundation led him to the path of retail market for which he had a vision unmatched. Ten years after having set up a factory Ortega with Rosalía Mera started a small store called Aebra, which he had to rename as Amaze. Marking the year 1975 for a store setup, the investment was merely nothing and yet another feather was pulled out of Spains hat which has made a remarkable name all across the globe.